Sports Sponsorship: Evolution, Content Analysis, Problems, Trends
نویسندگان
چکیده
منابع مشابه
Digitalization and Sports Sponsorship Strategy: A Review and Research Agenda
Background. The sports industry has been transformed through digitalization processes. One traditional area of sports marketing strategy that has changed significantly is sponsorship. Objectives. To reveal how digitalization has impacted sports sponsorship strategies according to the findings of academic articles in leading sports management journals. In light of the dramatic transformation of...
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Nowadays sponsorship is an important part of sports events. Sports sponsorship offers more benefits, more variety and also it’s a more powerful form of marketing. In general, sponsorship holds a unique position in the marketing mix because it is effective in building brand awareness, provides different marketing platforms and valuable networking and hospitality opportunities. Sponsorship market...
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Business Analytics and big data have potential in many industries. The collected massive data can help organizations dramatically reduce risks while increasing operational efficiencies. In sport, just as in any business, an increasing volume of data is being captured, collected, and analyzed. Today, sports are generating more data than ever before, and sports organizations have an unprecedented...
متن کاملGame on: do children absorb sports sponsorship messages?
OBJECTIVE It is likely that there are substantial subconscious effects of organizations’ efforts to associate their products with sport via sponsorships, but most research methods are unable to capture these effects. The present study employed a novel projective technique to explore children's implicit associations between popular sports and a range of sports sponsors. DESIGN Children partici...
متن کاملAssociation Between Alcohol Sports Sponsorship and Consumption: A Systematic Review
AIM Concerns have been raised about the impact of alcohol sports sponsorship on harmful consumption, with some countries banning this practice or considering a ban. We review evidence on the relationship between exposure to alcohol sports sponsorship and alcohol consumption. METHODS Search of electronic databases (PubMed, Cochrane Library, Google Scholar and International Alcohol Information ...
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ژورنال
عنوان ژورنال: World of Economics and Management
سال: 2020
ISSN: 2542-0429
DOI: 10.25205/2542-0429-2020-20-1-154-171